Copyranter Two Point Zero

Copyranter Two Point Zero

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Copyranter Two Point Zero
Copyranter Two Point Zero
Where The F Are The Conceptual Art Directors?

Where The F Are The Conceptual Art Directors?

Are you all retired and "painting"?

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Copyranter
Nov 04, 2024
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Copyranter Two Point Zero
Copyranter Two Point Zero
Where The F Are The Conceptual Art Directors?
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There has always been two stereotypical jokes in ad creative departments: all copywriters have a half-finished novel in their desks, and all art directors are constantly saying, sighing, “I just want to paint”.


Copyranter Two Point Zero is me, Mark Duffy. If you buy an annual subscription ($40), I will email you a personal haiku.

To all you new free subscribers who don’t work in advertising, below is what conceptual art direction looks like:

A dragon breathing hot and spicy crispy chicken. This is brilliant art direction. NO HEADLINE NEEDED. God-DAMN, I wish I had done this ad. It Won a Gold Lion at Cannes in 2018. 2018! Only six years ago! Let’s GO young creatives! Ad agency: Ogilvy, Hong Kong. Art Director: John Koay.

To see eight more excellent conceptual layouts, buy a subscription here.

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