Where The F Are The Conceptual Art Directors?

Are you all retired and "painting"?

There has always been two stereotypical jokes in ad creative departments: all copywriters have a half-finished novel in their desks, and all art directors are constantly saying, sighing, “I just want to paint”.

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To all you new free subscribers who don’t work in advertising, below is what conceptual art direction looks like:

A dragon breathing hot and spicy crispy chicken. This is brilliant art direction. NO HEADLINE NEEDED. God-DAMN, I wish I had done this ad. It Won a Gold Lion at Cannes in 2018. 2018! Only six years ago! Let’s GO young creatives! Ad agency: Ogilvy, Hong Kong. Art Director: John Koay.

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