Copyranter Two Point Zero

Copyranter Two Point Zero

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Copyranter Two Point Zero
Copyranter Two Point Zero
What Happens When Copywriting, Art Direction, And Photography Come Together?

What Happens When Copywriting, Art Direction, And Photography Come Together?

Advertising Art.

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Copyranter
Jul 26, 2024
∙ Paid
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Copyranter Two Point Zero
Copyranter Two Point Zero
What Happens When Copywriting, Art Direction, And Photography Come Together?
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Copyranter Two Point Zero is a reader-supported publication for paid subscribers only. It’s my job now. Free subscribers are 110% wasting their time.

Two British campaigns below, by the same London ad agency, for the same iconic American product. Two very different campaigns. Two fantastic campaigns with perfect creative elements.

Speaking of: I’m tired of campaigning. Buy a subscription here. $40 a year (which comes out to about 13 cents an article—I got 620 in math on my SATs). Or, $5 a month. I would charge $4 a month, but Substack doesn’t let you go lower.

Me, wearing my 31-year-old Habs hat, 1993, last time they won the Cup.

Many of you don’t know how well known I am in this shit-ass industry. Read this to get to know. Like Tom Waits, I’m big in Japan (true story).

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