Copyranter Two Point Zero

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Well Butter My Biscuit! It's A Good "Unexpected Visual" Campaign.

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Well Butter My Biscuit! It's A Good "Unexpected Visual" Campaign.

The first of 2023! HOPE.

Copyranter
Mar 7
1
Share this post

Well Butter My Biscuit! It's A Good "Unexpected Visual" Campaign.

copyranter.substack.com

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Today’s copywriters rarely think visually anymore, because thinking visually about a brand benefit is just tooooo hard (waaaah). And to repeat: emojis and memes are not “thinking visually”.

But unexpected ad visuals b…

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