Well Butter My Biscuit! It's A Good "Unexpected Visual" Campaign.

The first of 2023! HOPE.

Mar 07, 2023

∙ Paid

Today’s copywriters rarely think visually anymore, because thinking visually about a brand benefit is just tooooo hard (waaaah). And to repeat: emojis and memes are not “thinking visually”.

But unexpected ad visuals b…

Copyranter Two Point Zero

Well Butter My Biscuit! It's A Good "Unexpected Visual" Campaign.

The first of 2023! HOPE.

This post is for paid subscribers