Vintage American Ad Copywriting Par Excellence.

Satisfying writing from 50-125 years ago by now-dead copywriters.

Most of these are not great-looking ads. Art Direction wasn’t an “art” yet back in the day. But the writing is smart, clever even.

Claude Hopkins is considered the first innovative ad copywriter, creating “reason why” advertising, and the concept of a slogan.

Buy your subscription to here to see the eight clever old ads below.