The Power Of Words: The Lost Art Of Copywriting.
Are there ANY good copywriters left out there? Hello? Asking for David Abbott, Neil French, Ed McCabe, Mary Wells Lawrence, Diane Rothschild, Tom McElligott, etc.
A couple times a month, I have to go back into my archives and create a post that makes me feel good about advertising, that gives me a bit of hope for the future of this barely-creatively-alive industry.
The feeling never lasts, because tomorrow I will scroll through a shit-ton of new shitty-ass ads each one shittier than the previous/next one.
I previously posted about the Lost Art Of Art Direction. It’s your turn, CWs.