Watching ads now is so fucking depressing. Not just as an ad critic. But as a human fucking being. It’s dispiriting. Debilitating even. I’m not being hyperbolic. EVERY brand, all their ads, are such intelligence-insulting GARBAGE.
June was especially horrible, except for these two Cannes Gold Lion winners.
I have one not-terrible billboard campaign + one not-terrible single billboard to show you. Buy a subscription here to see them.