So You Think You're A "Storyteller".
Well, here are some great story-telling ads most of you have not seen.
You are not a storyteller. I am not a storyteller, either. Ad creatives are not storytellers. Non-creatives are absolutely not storytellers. Everyone: please remove this word from your bios, resumes, lying mouths.
Orwell. He was a storyteller.
But! That doesn’t mean you can’t tell a mini-story with an ad. This is not a new phenomenon. Look at these classic VW ads:
L—You wanna know WTF is going on, so you read the story. R—ditto. Then, you’re sold on the bus’s roominess and the Beetle’s reliability.
So, below is your weekly creativity lesson, this time on how to make great storytelling ads. You’ll see some recent ads, some older ads, but all tell a brand story, entertainingly.
Unpaids, seriously: It’s forty fucking bucks a fucking year. I write 250 stories every fucking year. And I’m not stopping. This is my fucking job, my only fucking source income, and I’m fucking poor (true fucking story). Buy your cheap as FUCK subscription here.
Oh don’t worry, I’ve got an infinite amount of FUCKING FUCKS to give, you Fucks.