Pro Tips: How To Write Good Headlines/Copy.

For ads, videos, emails, marketing decks, love letters, whatever.

I've been anti-servicey lately so this is for you, paid subscribers.

I’ve spent months compiling these writing tips, some from great ad writers, some I learned on my own. Read them, follow them, and you will become a better writer. I have. It’s inevitable. If you do the work. But you have to buy a subscription, here.

(Above is the ad that launched the great “White Out Of Red” Economist campaign. The balls it took to pitch that line. It was written by David Abbott. More from/on him below.)

You want a “deep dive” into writing? This is that. Six tips below, about 600 words, so it won’t strain you attention-adverse youngsters too much.