One Of The Best "Product Hero" Campaigns In Ad History.
Not coincidentally, also one of the most successful.
This is a case study on brilliant creativity for young/wannabe CWs, ADs, and such.
Sometimes, a client says: “We just want to show the product and say something good about it”, because they’re a small brand and don’t really have a production budget.
What do you do? You don’t just “lean” into the product, into the product’s benefit and characteristics. You grab the product and its distinctive characteristics by the gonads and shove it/them (tastefully) into consumers’ faces.
(To be clear: the below ad is not the part of the campaign this article is about. It’s just another favorite product-hero ad.)
The below gorgeous magazine campaign ran for pretty much the entire decade of the 1990s, each ad was better than the next/previous. You should see them, if only for inspiration. Buy your subscription here.