Copyranter Two Point Zero

Copyranter Two Point Zero

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Copyranter Two Point Zero
Copyranter Two Point Zero
One Of The Best "Product Hero" Campaigns In Ad History.

One Of The Best "Product Hero" Campaigns In Ad History.

Not coincidentally, also one of the most successful.

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Copyranter
Nov 08, 2023
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Copyranter Two Point Zero
Copyranter Two Point Zero
One Of The Best "Product Hero" Campaigns In Ad History.
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This is a case study on brilliant creativity for young/wannabe CWs, ADs, and such.

Sometimes, a client says: “We just want to show the product and say something good about it”, because they’re a small brand and don’t really have a production budget.

What do you do? You don’t just “lean” into the product, into the product’s benefit and characteristics. You grab the product and its distinctive characteristics by the gonads and shove it/them (tastefully) into consumers’ faces.


(To be clear: the below ad is not the part of the campaign this article is about. It’s just another favorite product-hero ad.)

“Made A Mistake?” One of my favorite product-hero ads of this century, for Tipp-Ex correction fluid. From 2008. Ad agency: Jupiter Drawing Room, Cape Town.

The below gorgeous magazine campaign ran for pretty much the entire decade of the 1990s, each ad was better than the next/previous. You should see them, if only for inspiration. Buy your subscription here.

these are delicious ads. Buy subsciption

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