Copyranter Two Point Zero

Share this post

Non-Bad Ad Friday #3

copyranter.substack.com

Non-Bad Ad Friday #3

Do you like foxes? I like foxes. Here's a French KFC ad with a Fox.

Copyranter
Dec 3, 2021
2
Share

As a stereotypical WASA (White Anglo-Saxon Agnostic) I love all animals and hate all people. Seriously. Take a few steps back from your stupid screen, go floating way out in the Universe somewhere (Alpha Centauri’s fairly close) and take a look at humans: We are fucking useless, pathetic, selfish, blobs of flesh, blood, and water, nothing more.

OK: Fast Food ads. Jesus, they suck balls, especially in America. Shots of ridiculously stylized (shitty) food and wall-to-wall inane voiceover. A creepy Burger “King”. Stupid young people craving diarrhea-inducing awful “tacos”. Dead Colonel Sanders.

This new KFC ad is not a great ad, far from it. But! it has a concept! It’s silent! (except for three crunch sounds at the end) Watch:

Who likes chickens more than foxes? Nobody, that’s who. Is this real footage of a fox trying to get into a KFC? No. Who cares. It’s a concept, how novel!—our chicken is so much better (it isn’t) than the competition, that foxes crave it.

The ending copy translates roughly to: “The real chicken lovers are not fooling themselves”. The English version of the spot ends with “For Real Chicken Lovers”, which works much better. Agency: Havas, Paris.

Shit, it’s tiring not being angry, even briefly. Still don’t like foxes? See below.

Enough chin rubs, where’s the fucking chicken?

Please Subscribe. Do it for the fox.

Please Share. Do it for the Fox.

2
Share
Comments
Top
New
Community

No posts

Ready for more?

© 2023 Copyranter
Privacy ∙ Terms ∙ Collection notice
Start WritingGet the app
Substack is the home for great writing