Nobody Writes Long Copy Ads Now Because Nobody Can Write.

Seriously. WHERE ARE the good copywriters?

Why write when you can TikTok “influence”. Why write when you tweet an unoriginal meme that has no connection to your product whatsoever. Why pay a writer when you can get a bot to crank out terabytes of terrible copy.

Ad creativity is dying because copywriting is dying. Despite what marketers think, ad copywriting is an art. A lost art.

Mary Wells Lawrence & Diane Rothschild, both in the Creative Hall Of Fame, both “Mad Women”, both started their own successful agencies after working at DDB, two of the best CWs ever. Look up their work.

Below is a celebration of ad writing, ad copy, of words. Think you can write? Not this good, you can’t. To view the ads, buy your subscription here ($40/year, $5/month).