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New Coffee Ads Don't Make A Lick Of Sense.

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New Coffee Ads Don't Make A Lick Of Sense.

And in 2023, that's a goddamn good thing.

Copyranter
Mar 15
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New Coffee Ads Don't Make A Lick Of Sense.

copyranter.substack.com

You don’t see any senselessness in Ad Creativity anymore. The “Data” doesn’t support such stuff. But to paraphrase Howard Gossage, Nobody likes watching advertising. People like watching what entertains them, and sometimes it's an ad.

This new coffee campaign via Australia is very senseless. And very entertaining. And I’m sold.

(You wanna see the four ads? Buy a subscription—$5/month, $40/year—by clicking the ugly green button below.

UGLY GREEN BUTTON

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