Copyranter Two Point Zero

Copyranter Two Point Zero

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Copyranter Two Point Zero
Copyranter Two Point Zero
Let's Write Some Brand "Purpose" Ads.

Let's Write Some Brand "Purpose" Ads.

How many other ad critics could do this? Zero. the number is: 0.

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Copyranter
Jan 16, 2025
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Copyranter Two Point Zero
Copyranter Two Point Zero
Let's Write Some Brand "Purpose" Ads.
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Purpose ads are, generally, disingenuous hooey. The purpose of “purpose” ads is never the purpose. Because the purpose of ALL non-nonprofit advertising is: Profit.

Pepsi Egypt social ad.

But now ya got several billboards that “clean the air”; Coles says let’s get to zero emissions together by 2050!; BK no longer gives away free plastic toys and is melting the old ones; et-fucking-cetera.

“Melting the old ones”. Christ. PR fucking baloney. And the only way Coles could get to “zero emissions” is to cease doing business.

for $40 you will KNOW Creativity.

With the above in mind, I set about writing some spec “purpose” ads for other big brands, which they are free to use. Buy a subscription here to see all 10 of them, below, complete with explanations from the brands’ PR reps.

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