Imaginative Campaigns Millennials Could Never Have Created (part one).
Internet killed the creativity star.
Millennials are the least creative generation since the pre-creative revolution 1950s “Greatest Generation”. But: It’s not all their fault. It’s, partially, because they grew up with the Internet. And, the Internet makes creative folk lazy-brained. I know. I saw it in our creative department. You let Google do too much of the thinking. Your brain is more imaginative than any search engine. By far.
The below multi-award-winning campaigns were created by the brains of Boomer or X creatives. Buy a subscription here to see them. And close your laptop and start using your brain and your imagination, and a pencil and a pad more.
Part two on Friday.