How To Be An Ad "Content" Creator.
YOU are now the lifeblood of Advertising Creativity!
Creative Director. Copywriter. Art Director. Meaningless. These are now all purposeless vanity titles in our industry.
There are no “Ads” no more, just Content. Advertising is DEAD. There is now only Contentising. Content cuts through the Advertising Noise. Consumers hate the “A” word. They DEMAND Constant Content—from the best Brand Content Storytellers.
(I’ve been a Content Creator for 30+ years, but only “officially” for about 10 years when I started content creating for BuzzFeed in 2012. Below are the valuable insights I’ve learned. And it is not free Content. Please buy a subscription here.)