How NOT To Give Feedback To Creatives.
Marketing experts, this post is for you.
GUARANTEED: All of these responses are 100% authentic and 100% idiotic.
Everybody thinks they can do advertising. Everybody. Your Mom. Your 10-year-old. You. It’s understandable. Look how stupid advertising looks! The people who make ads must be sooo stoopid.
“I bet I could do better”, sez everybody. “I’m not going to try, because advertising is stupid and everybody hates advertising. But shit, I could do better. Every time a commercial comes on my screen, I instantly have an idea how to make it better, funnier in my head”.
The above is civilian think. I’ve heard it thousands of times. Now: marketers, they abso-fucking-lutely always know how to make an ad better. “What do you think I learned in all those MS/MBA classes—Nothing?” (well…)
Opinions are like assholes, and client feedback opinions are like unwiped assholes.
12 real, stupid client responses (complete with art-directed posters!) to creative work, below. Buy a subscription here to view them.