Here's A New Campaign That I'm Giving A Positive Review.

I don't really "like" the ads. But sometimes (rarely) my classic old Mad Man tastes are wrong and behind the times.

I know: I don’t review enough new ads. As I’ve said, that’s because ad creativity now is mostly stultifyingly boring. This campaign is launching a soda brand. It’s goofy. It’s stupid. Some of the executions are a bit forced. But in the end, it works. I guess. So, fuck me.

(If you’d like to see the ads/my take, please donate to my waning brain energy fund here.)