Fridays are stupid. People are stupider at work. People drive stupider. It’s the best day of the week to do stupid shit. Best night to get stupid-shitfaced.
And, it’s the best day for me to stop being a “serious” ad critic and just go full-STUPID.
1. NagarJuna Cement (India)
NagarJuna is a popular cement brand in India.
A plane heads towards a building that looks quite a bit like one of the Twin Towers. Instead of crashing in a fireball, it *boops* the building (sound on), and then keeps flying around it. I LAUGHED OUT LOUD. And, on 9/11/01, I watched the 2nd plane hit the south tower from the waterfront, vomited, and then got on the subway and went to work downtown.
I guess I’m over it.
Who made this?!? I love you.
2. GEICO (USA)
I’m a lifelong hockey player. As an ad critic, I sigh at most all of the now-stupid GEICO ads (The fucking Gecko has outlived his lifespan.). This is one of the stupidest, but I love it. From the walrus’s little leg pads to the other team complaining, plainly, “It’s a walrus…ridiculous!” Yes! RIDICULOUS! Ad agency: The Martin Agency.
3. Trolli Extreme Sour Bites (USA)
For your sour tooth. The most idiotically insane mascot ever.
YOU LIKE DA SOUR? YOU LIKE DA SOUR!
Ad agency: Periscope, Minneapolis.
4. Cheesestrings (UK)
Introducing Mr. Strings, unseen, uh, spokesperson for Cheesestrings (a glass of milk in every pack). He is at the beach being pervy, saying his own name, and not much else that’s intelligible. This is ONE of the most “WHAT THE FUCK DID I JUST WATCH” ads ever created. Ad agency: Fallon, London.
5. WILDFIRE (Germany)
Wild Fire is "The Urban Drink," a concoction that's 25% apple juice with a shot of caffeine. It is Barry's drink. Because Barry is a survivor of “Urban Wildlife”. This is Barry's motto:
”Man must exist in a state of balance between risk and safety.
Pure risk leads to self-destruction.
Pure safety leads to stagnation.
In between lies survival and progress”.
Who is Barry? Who fucking cares. Look at Barry. Does he look like he cares. Well, he cares about head-safety. But beyond that: no. That’s Barry, strolling behind your house in a zebra thong and clogs. With a happy German tune in his head. BARRY, IS A FUCKING URBAN HERO. Ad agency: The Brainstormclub, Munich.
This Quiznos commercial is simply breathtaking.
https://youtu.be/oSSwkbwwGDg?list=PLRMZ8zo2qQmkgDUug5-0bePycTRZjAyTc