CRAPPY COPYWRITING...EVERYWHERE.
If you're considering a career as an ad copywriter, please first consider if you're any good.
Writing good ads is NOT FUCKING HARD. You need a little bit of creativity + a little bit of common sense + a little bit of time. That’s it.
Which is why the sheer massive quantity of shitty copywriting these days vexes me. Even taking into account Sturgeon’s Law, it vexes the bejesus out of me.
If you’d like to view these three most recent examples of shit writing (all for major brands by major ad agencies), buy your subscription here.