Best Ads Of The Last 20 Years: Volkswagen.
No it's not fucking Little Darth fucking Vader.
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If you know anything about car advertising, then you know dealerships are forever bitching about their brands’ TV ads. “You never think us!” Isn’t that a pretty ad—How bout actually selling the damn car!”
Back to 2007, VW in the UK gave dealers exactly what they wanted and made a great simple creative spot.
The dealer casting is perfect. Production cost: cheap as chips. You are sold on the Gulf and you get a laugh. What the fuck else do you need. Ad rightfully won a Silver Lion at Cannes on 2007. Ad agency: adam&eveDDB, London.
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