BAD AD COPY, AD INFINITUM.

Shit (writing) flows downhill, right into my feeds.

Ad Copywriting. Not a hard job. Really. If I can do it—an out-of-touch old man with a minimal grasp of grammar—than (almost) anyone can.

And yet, apparently, there are many working, paid ad copywriters who can’t—and shouldn’t be—writing ad copy. This is baffling to me. I am baffled. And covered in shit.

Whole lotta dead bunnies lately. Ad for the Eagle Awards. Agency: King James, Cape Town.

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