Copyranter Two Point Zero | Substack

Sorry, my vile bile couldn't hold out for 10 more days.

8 hr ago

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I spent 25 years as a CW/CD at one start-up NYC ad agency. This is what I was taught/learned.

Mar 20

No it's not fucking Little Darth fucking Vader.

Mar 17

Their latest ad is a dark doozy—a shout-out to the work of Paris ad agency BETC.

Mar 16

And in 2023, that's a goddamn good thing.

Mar 15

Push that concept, push it REAL good. Wait, Pull it back, PULL IT BACK!

Mar 14

Advertising puns are a bad idea. Unless they are perfect.

Mar 12

Some brands can pull off being Assholes. Most, yeah-nah.

Mar 10

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